AI

Microsoft AI Tour.

Get hands-on with the latest technology, learn from experts, and connect with like-minded organisations.

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This is where the future of AI in business takes shape

What is the Microsoft AI Tour?

The Microsoft AI tour brings together global leaders, innovators, and AI experts to explore how artificial intelligence (AI) is transforming business models, empowering teams, and driving measurable outcomes. 

As Microsoft Partners, we’re excited to be sponsoring the Microsoft AI Tour in London, Paris and Zurich. 

Throughout the day you can expect fresh insights from experts, live-demos and proven frameworks for success - and with Satya Nadella, Microsoft’s Chairman and CEO, making an appearance as a speaker, attendees will gain a truly unique and valuable experience. 

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Meet our experts

On the day of the event you can speak to our friendly experts

Mark Williams Headshot

Mark Williams - Chief Operations & Technology Officer

Mark has spent his entire career in the MSP sector, at Sharp, he leads IT Services across the UK, drives new business, and works with operational and commercial leaders. 

He enjoys solving client problems and is focused on operational AI that drives measurable value - efficiency, resilience, and scalable growth.

Tristan Broom Headshot

Tristan Broom - Head of ERP

Triston Broom is a forward‑thinking Head of ERP, leading the charge in embedding AI‑driven automation into enterprise systems to unlock smarter, faster, and more scalable operations.

Tristan oversees strategy, operations, partner engagement, and runs ERP as a business unit. He's passionate about helping people grow in a fast‑changing tech landscape.

Simon Jefferies, Director of Technology

Simon Jefferies, Director of Technology

Simon Jefferies leads the development of secure, future‑ready solutions that help organisations work smarter and embrace AI with confidence. 

His expert knowledge combined with AI‑powered technology helps our clients enhance productivity, streamline workflows, and support smarter collaboration across their hybrid teams.

We're proud to be a Microsoft Solutions Partner

Microsoft Solutions Partner