Contact Us

Sharp Appoints New CEO Europe

London, 03-08-2017
Sharp announces that Yoshihisa (Bob) Ishida, Executive Vice President, Sharp Corporation, has been appointed to the position of CEO, Sharp Europe. Mr Ishida takes over from Tetsuji (Ted) Kawamura, who will be moving to a position at Sharp Electronics Corporation (USA).

Mr Ishida joined Sharp Corporation as Executive Vice President in June 2017. In addition to this, Mr Ishida holds two concurrent positions, Head of the newly created AIoT Business Strategy office, and Chief Executive Officer, Sharp Europe. The AIoT Business Strategy office looks at Sharp’s application of AIoT, a fusion of AI (Artificial Intelligence) and IoT (Internet of Things), to a range of electronic products for the home and office.

During his career in consumer electronics and IT business and innovation, Mr Ishida has held corporate executive and advisory positions at Sony Corporation, Rakuten Corporation and LG Display Japan Co.

Mr Ishida said: “I am focused on driving innovation at Sharp, where we are developing connected technologies to support new ways of living and working. Our starting point is always how our products and solutions will benefit people’s lifestyles. Sharp is well known in Europe as a technology partner that provides high quality products and excellent customer service; that puts us in an ideal position to develop and provide a new generation of services.”

In other changes to the management team within Europe, Jun (Jeff) Ashida, currently President, Information Systems Europe, is promoted to the position of President, Sharp Electronics Europe, reporting to Mr Ishida.

Alex Hermann, currently Vice President, Sharp Information Systems Europe, is promoted to the position of President, Sharp Information Systems Europe, reporting to Jun Ashida.

Mr Ishida will continue to be based at Sharp Corporation’s Japanese headquarters with frequent travel to Europe, Mr Ashida will remain based at Sharp Europe’s headquarters in the UK, and Mr Hermann will remain based at Sharp Europe’s Zurich office.

About Sharp Information Systems Europe

Sharp Information Systems Europe (SISE) is a division of Sharp Electronics Europe, which offers a comprehensive portfolio of award-winning document management and display solutions to help organisations transform the way they engage with information. Sharp’s industry-leading MFPs and large production systems sit at the heart of integrated applications for digital transformation, while display solutions include video walls for immersive entertainment, digital signage and innovative interactive touchscreens for engaging presentations. Through its sales and support service Sharp helps its customers create, manage, visualise and share information, inspiring ideas from technology. For further information, please visit ​​​​​​​


European PR Manager