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Making television more beautiful: Sharp’s new big-screen TV design takes to the catwalk

Europe, 08.06.2012

Modern, classy, quite simply stylish: in Sharp’s new TV beauty, the LC-60LE841E, extraordinary technology with an impressive screen diagonal of 152 centimetres (60 inches) meets an absolutely stunning design. With its brushed aluminium frame it complements the décor of every living room, exuding the fascination of timeless elegance even when switched off. But this classy designer item does not just look fantastic: once switched on, the new LCD TV delivers brilliant picture quality in 2D and 3D and also boasts attractive additional features. Furthermore, the LCD TV meets the rigorous requirements of energy efficiency class A+.

It’s not so long ago that the mouse-grey plastic housing of the average big-screen TV had as much sex appeal as a paper-clip. Sharp’s new TV beauty, the LC-60LE841E, shows that it doesn’t have to be that way: with its modern aluminium look, the LCD set is an elegant design object which will grace any living room. This real eye-catcher will turn heads in living rooms everywhere, and not just for its impressive screen diagonal of 152 centimetres (60 inches). Nor does that change once this object of beauty is finally switched on. Quite the opposite: thanks to LED backlighting, full HD resolution and the unique AQUOS Quattron technology, this designer TV delivers breathtaking picture quality in both 2D and 3D with incredibly fine colour gradations and image focus which brings reality right into the living room. However, the new Sharp appliance also knows a thing or two about thriftiness: thanks to its low power consumption and despite all its technical refinements, the model meets the rigorous requirements of energy efficiency class A+.

“In order to create a real cinema feeling and pure stadium atmosphere within viewers’ own four walls, TV sets are getting bigger and bigger and thus taking up more and more space in the home. So it’s obvious that they also need to appeal aesthetically. Televisions, particularly big-screen TVs, are therefore absolutely on trend as designer items in their own right,” declares Philipp Schmidt, Consumer Electronics Product Manager at Sharp. “In the new LC-60LE841E we are offering consumers the first design model in our supersize strategy which perfectly combines first-class technology and aesthetic appeal. Watching TV doesn’t get more beautiful than this!”

It’s not just a pretty face: the TV beauty is packed with features

However, Sharp’s new LC-60LE841E does not just look good and deliver unparalleled picture qual-ity in great style; it also offers a comprehensive range of features for a fascinating multimedia experience. For example, the AQUOS NET+ smart TV platform enables direct access to numerous apps such as YouTube, Twitter and the TV stations’ media libraries. The set also has a built-in HD tuner and a media player which allows all the usual photo, video and music formats to be played very conveniently from USB sticks or from a home network. And if you need a break, you can even use the Timeshift+ function to program recordings or pause the current TV programme and continue watching it later.

The LC-60LE840E is in the shops at 2999 euros (SRP).

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Press release: Making television more beautiful: Sharp’s new big-screen TV design takes to the catwalk PDF 49.28 KB 08.06.2012
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