Cycling

Since then, Sharp has gone on to expand this support. In 2010, Sharp became the title sponsors of this popular British cycling team, as well as sponsoring the Tour of Britain and the Tour Series.

The camaraderie of the sport is infectious. In 2010, it’s rare to find a sport where you can meet top Pros like the Rapha Condor Sharp team and find them so open and positive about working with a company like us.

We became a supporter through our personal passion for the sport, but as we get more involved we see how closely cycling mirrors our own approach as a company.

Cycling is a very pure convergence of human spirit and technology. It’s a tough sport and the riders need total focus, but also a buoyancy of mood to keep going. These are traits we share at Sharp - that were first described by our founder 100 years ago as Sincerity and Creativity.
 

/This is Why in 2011 we will be increasing our involvement looking for new opportunities to bring invention and passion to the sport.